The NFL’s live-streaming deal with NBCUniversal expires at the end of the year, but with the NFL Network now set to debut on NBC on November 4, the league is hoping to use the new streaming platform to boost its content and increase viewership.
“With the launch of the NFL Live app, we look forward to adding new content to the platform,” NFL Vice President of Content Dan Orgeron said in a statement.
“As we ramp up for the NFL Playoffs, we’re excited to be able to bring fans the NFL’s biggest events, including the Super Bowl, to their TV screens.”
The NFL says the app will allow fans to watch their favorite teams’ games live in the comfort of their homes, but the network has yet to say how many times a day viewers will be able watch each game on their phones or tablets.
The NFL also says the streaming platform will allow the NFL to offer fans exclusive content from their favorite NFL teams.
While NBCUniversal’s deal is for about five years, the NFL says it plans to use its deal with Netflix to boost the NFL, too.
The NFL, however, won’t have the NFL content on the new NFL Live, as NBCUniversal will only provide content for the new app, which will be available to subscribers on November 9.
In October, NBCUniversal announced that it had acquired the rights to stream NFL games, but only for its NBCUniversal Sports channels.
In a statement, the network said it “has long been a strong supporter of the National Football League, and we look for a long-term, mutually beneficial agreement with the league.”